Work
bbcon 2024
Overview
bbcon is Blackbaud's annual user conference. Each year, the design is refreshed to keep things new an exciting. Featured assets include social graphics, email headers, and landing pages.
*bbcon 2024 promo is still in progress, so assets shown include only what is currently made public.
For more work showing all past bbcons, please see my Behance.
Approach
Design for this years bbcon is an evolution of the concept of the expanding pixel, to show the how the learnings from the conference can continue all year long. A major brand awareness event, the expanding pixel also showcases Blackbaud's continued impact on the social good community.
Color palate has also been updated to match Blackbaud's more recent branding, and dynamic freeform gradients are used to highlight key asset areas.