Work
bbcon 2022 Design Jam
Overview
The annual bbcon design jam was one of my favorite parts of my time at Blackbaud—the jam consists of half a day of total creative thinking, where the normal brand limitations don't exist and we were free to explore any ideas we had for that year's brand conference. Above is my work from 2022, and a quick peek into my process!
Approach
The most used element of the Blackbaud brand (besides the logo!) is the Blackbaud pixel. Here, I explored ways to alter its standard square shape and what that might mean; a sharper angle pointing upward to highlight the conference's innovative nature, and a "pucker" effect to show the ways bbcon brings the Blackbaud users together. A simplified, flatter color palate draws keen attention to the conference logo and key copy ideas.